Nurturing warm leads

Are you letting your warm leads walk away?

Let's talk about something easy to do: nurturing your warm leads.⁠ ⁠

A warm lead is someone who engages with you. It might be a comment or a DM. What it isn't, is friends and family commenting. You may have a lot of engagement from friends and fam, but I only consider them a warm lead if they would benefit from my services. In your case, it would be someone who could be a potential buyer.⁠ ⁠

On the days you post, you should be checking to see if people are engaging. It doesn't have to be every hour on the hour. Make it simple, and easy on yourself. Maybe you take a quick peek a few hours after you post, or maybe you carve out 15 -30 min at the end of the day. ⁠ ⁠ If someone comments, you want to respond, but not just a short "thanks!" Instead, think about a comment or question that will keep the conversation going and increase conversion. I don't mean this in an inauthentic or salesy way. ⁠ ⁠

https://womeneur-instag-society.mn.co/ says you should go the extra mile for people who engage with you. If someone likes a product you're featuring, what more can you tell them about it? This will keep them engaged, and it will help keep you top of mind if they aren't ready for a sale that minute. ⁠

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Marketing Q&A for the pandemic

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Why you need a social strategy