Marketing Q&A for the pandemic
Last week was challenging for a lot of us. Trying to understand how this will effect our business, and what on earth should we be doing.
Connecting with other #womenentrepreneurs and #solopreneurs has always been an important part of my business..and my inner extrovert 😉
As we've talked, a lot of the same questions about marketing came up. So today, I'm going to answer the top 3 for you😊
𝐐. Should I be marketing my business right now?
𝐀. There are #noshoulds in my opinion. If you feel aligned to promote your business, go for it. If it doesn't feel right, don't. If you don't feel aligned to what you're communicating, it's going to come through. It comes down to what your heart and mind think and feel.
But know this: it is 100% okay to keep your business going right now. You have to support yourself, just like everyone else 💛
𝐐. So if I don't feel right sharing an offer right now, what should I do?
𝐀. Provide value! This is a great time to provide value to your audience and build relationships with them. Then, when you are ready to start promoting your business, you'll have warm leads to reach out to.
𝐐. I want to talk about my services now. What's the best way to do that?
𝐀. Start with your audience. How are they feeling? What are they looking for? Is there a different service/offer that might be better for them right now - eg instead of high-ticket, can you provide some lower investment options?
The two things I would stay away from: fear-based marketing and being tone-deaf. I talk about more about this in my "What Now?" post on 3/16 (https://www.instagram.com/p/B9zTHQtHpWZ/)
What questions do you have about your marketing? I'm here and happy to answer! Post below or send me a DM.