Offering a new service is not “pivoting”

And honestly, who the F cares if it is?

Somewhere in the last year, pivot became a bad word.

I think it had to do with how business owners felt when we changed things up. It felt BIG, and if it was big, then logically we felt we needed to share it with our audience.

And that felt icky.

It felt like we were saying we’re constantly changing our minds. Or, for some of us, like we just couldn’t figure it out. …”it” being our purpose, our business, ourselves.

We forgot that as humans, we are constantly evolving.

Change is part of who we are.

So why wouldn’t we be in, potentially, a place of constant change?

Now if reading that made you suddenly feel ugh, constant change doesn’t mean big changes. It can be a small as learning something new, and sharing it with a client. I’ve done this when I’ve learn about a new personal development tool, and mentioned it to a client. I didn’t suddenly change my entire business, I absorbed it into what I was already doing.

So what about the changes that feel bigger, like a new service?

Women who are creative, who have a lot of ideas, get inspired a LOT. So why wouldn’t you want to create services that lights you up?

Who decided that meant you were pivoting?

And more importantly, that it was a negative thing!

If you wanted someone else to make the rules about the work you do, and how you position and think about it, you could have stayed in corporate.

But you didn’t.

You took the leap and you are doing work that YOU want to do.

If that means you change your services every quarter, change your services every quarter.

Embrace and own that you are someone who evolves. Someone who is brave af. Entrepreneurship is for the courageous. Period.