How Social Media helps your business

Yesterday, a friend posted in one of our groups, the importance of saying things often and loudly. I can’t really shout from social, but I can repeat some nuggets.⁣

If you’re reading this, there’s a good chance you own a business and are using social media 🤓But do you know 𝗪𝐇𝐘 it’s important to be on social media? I know sometimes the answer is “because I should be.” That’s a good place to start. If you want to level up, the next step is setting goals that you want to achieve from your social.⁣

For example, if your goal is to build awareness: ⁣
▪️Spend some time engaging with other accounts. This will lead to increased followers, and expanding your Reach⁣
▪️Use hashtags. I know you know to do this, but did you know that on both IG and Pinterest, you can search hashtags? ⁣
▪️On IG, you can also see how many Impressions you’re getting from hashtags, which lets you know if you’re reaching new accounts.

Want to increase sales/conversion?

  • Focus on your connections

  • Engage with them.

  • Provide content they’d be interested in. This is also a place you can promote your products, but don’t be selling in every post. You can share the background behind a creation, without a hard sell. ⁣

What do you think? Do you have goals for your social? If you want to chat about yours, send me a message ✨

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