How Relevant is your offer?
There's a LOT of info out there about marketing your offer.
After 4 years in the online space, I feel like I've seen it all.
Which is why I'm sharing some of the things I learned in my 20 years of working in advertising and marketing.
The first thing I learned as an advertising strategist:
Good advertising (and marketing) is both Relevant and Distinct.
In an agency setting, it's the creatives job to make the advertising/marketing distinct from competitors.
As entrepreneurs, we do this with branding, graphics, tone of voice, etc.
Relevance was the job of the strategist aka me.
Relevant
def: Meaningful or purposeful in current society or culture.
In other words: meaningful to your audience. Being relevant is how your offer connects to your audience.
Typically, the way online service providers connect to their audience is through Pain Points + Desires (vs Relevance).
But no one talks about how these have to be relevant to your audience. If your audience isn't really suffering from the pain points you use, and/or they don't want the desired results, your messaging will be ineffective.
And your offer may fall flat.
Want some help making sure your offer is relevant to your audience?
Refine will help you do that!
Not sure if Refine is right for you? Send me a message or schedule a no-pressure, no-sales discovery call. We’ll chat about what you need, and how I may be able to help.
